Multiaward-winning entertainer-turned businesswoman and new mother Rihanna talks about bringing Fenty Beauty and Fenty Skin to Africa
Rihanna needs no introduction. She talks about why she’s bringing her global brand to Africa.
You launched Fenty Beauty in 201 7 in an unprecedented 17 countries, what was the reason behind it?
I had the vision of inclusivity and global reach at the brand’s core to help everyone feel beautiful and recognised, no matter their race, ethnicity, culture or personal style.
What inspired Fenty Beauty?
I was inspired to create Fenty Beauty after trying to find products that worked across all skin types and tones. It was my mandate to create a brand that offers a wide range of products for traditionally hard -to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.
In 2020, you launched Fenty Skin, what was the inspiration behind it?
I wanted to create a clean, vegan and eco -friendly skincare line to amplify my unwavering mission to provide simple and effective beauty solutions for all. As a result, I ignited a beauty movement and a community that supports and uplifts each other.
How special is this African launch to you?
I am a proud Bajan who also feels a close connection to Africa and its people. I’ve had the pleasure and the privilege to spend time on the continent and those experiences never leave you. Now, being able to bring Fenty Beauty and Fenty Skin to eight African countries and then hopefully more in the future— means so much to me. Also, every launch is exciting— we’re all about being reachable to everyone, everywhere. But launching across Africa not only feels really significant to me on a personal level, but is also a big step towards our goal of bringing Fenty Beauty and Fenty Skin to the whole world.
Some of the products to add to your beauty and skincare collection include Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation and Fenty Beauty Killawatt Freestyle Highlighter, best-selling lip products like Fenty Beauty Gloss Bomb Universal Lip Luminizer and Stunna Lip Paint Longwear Fluid Lip Color, and her must-have skincare starters including Fenty Skin Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen and Fenty Skin Total Cleans’r Remove-It-All Cleanser.
In South Africa, Fenty Beauty and Fenty Skin will be available from May 27 at Arc Stores at www.arcstore.co.za and selected Edgars stores, or visit www.edgars.co.za
For more, visit: Fenty Beauty
Source and images: Supplied