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First Glimpse Into Rihanna’s New Luxurious Fenty Brand

First Glimpse Into Rihanna's New Luxurious Fenty Brand

The singer and business mogul, Rihanna teases Fenty’s first collection in a new video that already has more than 20 000 hits on YouTube 

Earlier in May 2019 Rihanna, as usual, broke the internet when she and luxury house LVMH confirmed they were launching a new luxury fashion house together called Fenty. The brand, which will debut in Paris later this month and Bad Gal Riri has teased her latest offering in a video yesterday, 20 May 2019.

The 31-year-old superstar has made a historic move as she will be the first black woman to head run a fashion house under LVMH, which will introduce and build a new brand since 1987!

Rihanna said in a press statement from the brand, “Women are forces of this earth. We are multifaceted, complex, vulnerable yet bulletproof, and FENTY speaks to all of our intricacies,”.

“Some days I want to be submissive, many days I’m completely in charge and most days I feel like being both….so it was imperative that we created a line versatile enough to embrace and celebrate us in that way. The collections are easily worn together and meant to be staples in our wardrobe. I’m just hyped to see people in my clothes, man.”

Rihanna is growing her Fenty empire in ways that would have been unimaginable just a few years ago and it’s exciting to witness how she’s disrupting the beauty and fashion industry. Though her fans are excited and supportive of her business empire they are just as unforgiving about her neglecting the music studio. I, for one, am too inspired by her business moves and will patiently wait for her voice to be on the airwaves again.

You can shop Fenty’s new collection on May 29th, when it officially launches online at

Additional information: Harper’s Bazaar

Image sources: @badgalriri


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