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Instagram To Remove Fake Followers And Paid-For Likes

Instagram To Remove Fake Followers And Paid-For Likes

The social media platform has decided to crack down on inauthentic activity on Instagram and the use of third-party apps to artificially grow audiences.

In the wake of similar crackdowns on social media platforms like Facebook and Twitter, Instagram has announced that it will begin banning paid-for likes and followers in the coming weeks, in an effort to restore trust among the popular platform’s users and advertisers alike.

“Recently, we’ve seen accounts use third-party apps to artificially grow their audience,” the platform noted in a new release posted to its website. “People come to Instagram to have real experiences, including genuine interactions. It is our responsibility to ensure these experiences aren’t disrupted by inauthentic activity.”

Instagram continues, “We’re taking a number of steps to limit this kind of unwelcome behavior. Accounts we identify using these services will receive an in-app message alerting them that we have removed the inauthentic likes, follows and comments given by their account to others. We will also ask them to secure their account by changing their password. People who use these types of apps share their username and password, and their accounts are sometimes used by third-party apps for inauthentic likes, follows and comments.

“We’ve built machine learning tools to help identify accounts that use these services and remove the inauthentic activity.”

Instagram will begin removing inauthentic likes, follows, and comments from accounts believed to be employing third-party services to boost popularity and follower counts. While the new policy notes that old posts won’t be targeted retroactively, affected users might, in fact, wish otherwise: With the change, old posts will continue to show “purchased” likes and comments, but new ones will be necessarily lower in number.

With social media being this generation’s great source of revenue-earning, being ethical and authentic in how you use it, especially as an ‘influencer’ has never been more important. Still thinking of buying followers? We advise you don’t.

Source: Instagram

Image source: @domsli22


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