To all the brown skin girls with natural and curly hair, Ross is launching a new hair care brand that promises to nourish your natural crown
Daughter of globally renowned singer, Diana Ross, the bubbly actress is also known for her big, bouncy, natural curls, which she has embraced for the longest of times. Ross made the official announcement on September 3, introducing the hair care brand on Instagram as Pattern Beauty, sharing that she has been working on the project since 2008 while wrapping up the end her hit show Girlfriends.
Pattern’s page, which already has more than 90 000 followers on Instagram shared that the product is ‘here to fulfill the unmet beauty needs of the curly, coily and tight-textured hair community.’
In one of its posts, the page says, “…Unique formulas packed with luscious and safe ingredients. Accessible pricing, because everyone should have access to their most beautiful hair in their own shower. And gorgeous packaging that conjures the legacy of our history and makes us all feel like the royalty that we are.”
Ross has invested more than 12 years and tried and tested formula to create the end product that promises to nourish curly hair. In one of her Instagram posts she said, “The formulas are unique and packed with luscious and safe ingredients-trust me I know, because my panel and I tried 74 different samples to get these 7 formulas for phase one.⠀
She further said that she is excited for PATTERN to join the natural hair movement, and to celebrate black hair for what it is: beautiful! The line will be available on patternbeauty.com on September 9.
While the products might not reach our shores, anytime soon, we’ll have to take other people’s word for it… until we soon get our hands on the products.
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