Barbie announced a collaboration with fashion designer Gert-Johan Coetzee, who has created a new ready-to-wear South African-inspired collection. He tells us more
On November 10, The Barbie Loves Gert collection, which comprises 31 looks and celebrates the uniqueness of South Africans was announced. This is the first time the international fashion icon Barbie, is working with Gert-Johan Coetzee to debut original designs that are immediately distinguishable. All genders, sizes, and cultures are represented in the work by Gert-Johan Coetzee, and the models who walk in the show reflect Coetzee’s commitment to diversity. The clothing collection includes both couture and ready-to-wear items. Fifteen ready-to-wear items from the collection will be available on Coetzee’s website for purchase and couture items can be made to order.
What inspired this new collection with Barbie?
I wanted Barbie to experience South Africa to its fullest by integrating an array of South African cultural elements into the collection. From striking pink from the Pedi culture to the geometric patterns inspired by the Zulu culture. South African beadwork in black and white, I took inspiration from the Xhosa culture, I wanted this collection to encapsulate a truly South African experience.
How would you describe your collection?
I would describe my piece as a one-of-a-kind gown – even in doll size. It’s absolute haute couture. Over three thousand genuine rhinestone crystals and pearls were manually applied to the fabric to create the replica for Barbie. The dress is made of more than 40 metres of bright pink tulle ruches and the entire construction took over 50 meticulous hours to create.
What experience do you want people to have with this collection?
Barbie has collaborated with designers many times but I really wanted the African interpretation to stand out. When people look at the collaboration from around the world they must really feel inspired by the diversity of Africa, the richness of our culture and the beauty of our men and women.
Gert-Johan Coetzee and Europa Art Group also joined forces to both design and create the shoes for the collection. There are 5 different items, and each item will be available in two colours. The shoes will be available at Europa Art stores as well as on https://www.europaart.co.za/. Visit http://gertjohancoetzee.com for more information.
Shop the collection at www.shopgert.com
Source and images: Supplied.