Renowned musician and businesswoman Rihanna has added to her Fenty Beauty collection a water-resistant mascara for voluminous lashes
Her music fans might be hungry for her long-awaited album, since the release of her highly successful offering, Anti, in 2016, but her beauty fans are surely in heaven. Rihanna’s Fenty Beauty is adding to its collection a mascara, which will be released on 16 January 2019. It has been teasing fans with posts on Instagram, one of it saying, “If y’all wanted to know the secret to @badgalriri’s poppin’ lashes, the wait is ovaaaa! #FULLFRONTALMASCARA — a water-resistant, longwearing, and smudge resistant formula with a brush that lifts lashes on the fat side, and defines and curls.”
It then added, “Finally blessing y’all with a mascara! Get eye-opening full-on, fanned-out lashes with #FULLFRONTALMASCARA, a do-it-all mascara featuring an exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls. Set your calendars ‘cause it’s dropping on January 16 at fentybeauty.com, @sephora, @harveynichols, @bootsuk, and #SephorainJCP!”
According to beauty magazine, Allure, the mascara’s formula is lightweight, so you can pack on however many layers you desire for the look you’re going for and your lashes still won’t feel heavy.
Full Frontal Volume, Lift & Curl Mascara will retail for $24 (R344.71) and launches on January 16 at fentybeauty.com.
Will you try it out?