Global beauty giant, Lancôme announced in Paris that actress Zendaya will be the face of their first feminine fragrance, Idôle.
At 22, Zendaya is taking the entertainment industry by storm. This actress is already the face of Lancôme as she joined the likes of Lupita Nyong’o, Penelope Cruz earlier this year to represent the brand. Yesterday, on 3 July 2019 the global brand introduced Zendaya as its ambassador for their new fragrance. In its official Instagram page, the brand said, “Zendaya is the voice of her generation and carries Idôle as her power totem, a symbol of victory that will light a new way for others.”
The excited actress took the news to Instagram and shared, “Incredibly grateful to my @lancomeofficial family for having me as the face of their newest fragrance Idôle, what a special night in Paris.”
According to Essence Lancôme’s Global Brand President, Françoise Lehmann shared the reason they chose Zendaya, “We are excited to be able to create a fragrance for a new generation of women questioning the status quo, breaking free from tradition and redefining the meaning of success, so, it’s no wonder why the brand tapped the gen Z star for the role. “Idôle is a strategic launch for Lancôme, the first luxury beauty brand in the world, and we are delighted to present it with Zendaya.”
“The musky chypre floral fragrance was created by three female perfumers, Shyamala Maisondieu, Adriana Medina and Nadège Le Garlantezec, which speaks to the scents femininity and the girl power confidence you’ll feel while wearing it,” Reports Essence.
Congratulations to the star for her shining milestones.
Image: Instagram, Tyler Mitchell.