Opening your new business is an exhilarating and nerve-wracking experience. But don’t sweat it, simply do your best and use these creative ways to market your business
Congratulations! You have taken a road often less traveled. Starting a business is a huge risk, and no matter the turnout, it’s a risk worth taking as there are highlights and many lessons to be learnt, especially about your character. We all know that the business jungle is not for the faint-hearted and having a share in the market needs a lot of work, and marketing. As a startup, you won’t have a huge budget, but getting your brand out there is possible. This is how:
Utilise the power of word of mouth: This is the oldest and most important form of marketing. Offering the best service to your customers is the best way to gain their trust, satisfaction and in turn they will be the mouth piece of your business.
Get social: Social media had disrupted traditional media in a huge and in impactful way. Now, people have a voice and a huge audience to engage with. Use social media to sell your products and services and to connect with your customers.
Tell your story: Media always needs content. Take advantage of that. Call your local and national publications and radio stations and ask for a feature, especially if they have a business page. If writing is your side passion, ask to guest blog or be a guest writer for a publication.
Don’t forget to customise your e-mail signature: One of our biggest modes of communication are e-mails. Add a link to your website, social media handles and contact details on your signature.
Utilise mobile advertising: Why not use your car or fashion items to sell market your brand? Where branded t-shirts or add your logo and website on your car. Take advantage of what you have to sell your brand.
Do giveaways: Competitions, discounts or branded pens to thank your customers or to attract new ones is one effective way to sell your brand. Advertise your giveaways on social media, boost your posts on Facebook and the results might just be rewarding.
Don’t leave your house without your business cards: This is very important because you never know who you will bump into. Your potential client can be a conversation away and they will know you man business if you give them your business card.
Get involved in your industry, and enter awards: Most times, the best way to get clients is through referrals. Invest in building relationships at industry events. Also, enter for business awards if you meet the criteria. This is one of the best ways to create publicity for your brand.
How else do you market your business?
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