The singer and actress’ has joined other celebrities to launch a new cosmetics and skincare line, Haus Beauty, which now has a website
2018 has been a busy year for the global icon, Lady Gaga, who not only starred in A Star Is Born but also launched her Las Vegas residency ENIGMA. In between that, it is reported that her company, Ate My Heart Inc., had filed a trademark for Haus Beauty. Beauty and lifestyle website, Allure.com reports that the singer’s beauty line will cover everything beauty, from foundation to lipstick, perfume, facial cleanser, to highlighter, and nail polish.
The website is blank, with few sections such as the Terms of Use and the Privacy Policy, which offer no further hints, but confirms that the brand will “store your email address for future reference in order to send you mailers and solicitations and announcements pertaining to our company, its events, releases, product offerings and other information consistent with our company’s mission.”
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Gaga is not new to the beauty industry, in 2009 and 2010, she participated in the M.A.C. Viva Glam campaign, creating lipstick and lip gloss shades to raise money for AIDS research, and in 2012, she launched the fragrance Lady Gaga Fame with Coty.
The singer is sure following the path led by many celebrities, especially Rihanna’s Fenty beauty brand, which has enjoyed immense success since its launch.
In the meantime, fans have to patiently wait for the official launch of the beauty brand. Oh, we suggest you prep your PayPal account and wallets, it sure might be a pricey 2019.
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