Two iconic and global brands are joining forces for a new partnership, which will see Beyonce relaunch her athleisure brand, Ivy Park
Early this month (April 2019) the internet almost broke when Beyonce announced her new partnership with the German sports brand, Adidas. This announcement saw Adidas’ shares rising as much as 1%, talk about Beyonce running not only the world but fashion as well. “This is the partnership of a lifetime for me,” said Beyoncé in a statement. “Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
On Friday, 26 April 2019, Beyonce feasted our eyes by sharing photos of herself in a room filled with sneakers while wearing a red bodysuit on her Instagram page, which got more than 6 million likes.